A Comparative Analysis of Promos During the Super Bowl for Fox and NBC
نویسنده
چکیده
This study is a content analysis of the promotional methods used by the Fox Broadcasting Company (Fox) and the National Broadcasting Company (NBC) during the Super Bowl. It takes a comparative look at the promotional spots, or promos, each network aired, during Super Bowl XLV (2011) and XLVI (2012), spanning an hour before kick-off, the game, and through the post game show. The promos have been categorized under various groups in order to analyze and compare the networks' strategy. The study documents trends and unique occurrences that occur when both networks are compared. The data is synthesized into percentages that reveal patterns in the promotional methods of each network, as well as, brings light to glaring differences in the branding identities of each network. Fox aired a total of 71 promos during its Super Bowl broadcast compared to NBC's 39 promotional spots aired. Fox promoted its programming and brand identity much more time efficiently than NBC, as well as constructed a wider palette of programming to introduce to the diverse Super Bowl audience.
منابع مشابه
Competing for consumer memory in television advertising An empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts
The purpose of this study is to examine how brand recall and recognition are affected by non-editorial clutter in mega-event broadcasting. Using longitudinal data collected during four years of Super Bowl broadcasts, this study investigates the effects of three different types of television clutter (other ads, on-air promos and TV billboards) and their composite effects on brand memory. The res...
متن کاملTelevision commercial violence during nonviolent programming: the 1998 major league baseball playoffs.
OBJECTIVES To identify the frequency of violent commercials during the major league baseball playoffs in 1998 and to compare it with the 1996 playoffs. DESIGN AND SETTING All 4 World Series games televised on the Fox Television Network (Fox), all 6 National League Championship Series (NLCS) televised by Fox, and 5 of 6 American League Championship Series (ALCS) playoff games televised by the ...
متن کاملThe Structure and Chemical Bond of FOX-7: The AIM Analysis and Vibrational Normal Modes
FOX-7 (1,1-diamino-2,2-dinitroethylene) recently is expected as a relatively new energetic material with high-performance and low sensitivity. The RHF and MP2 levels and DFT method with B3LYP functional with aug-cc-pVDZ basis set have been used for obtaining equilibrium geometry and Rho function (electron density distribution). By the aid of fundamental physical theorems implemented in the ...
متن کاملCS 224W Project Final Report: Predicting Super Bowl Winners Through Graph Analysis
Super Bowl XLVIII drew the largest television audience in American history with 111.5 million US viewers.[1] This surpassed the previous record set by Super Bowl XLVI two years prior with 111.3 million viewers.[2] In fact, the last four Super Bowls have been the four most watched TV programs in U.S. history.[20] Despite the uneventful game between the Denver Broncos and the Seattle Seahawks, wh...
متن کاملResearch Note: Contrary Evidence on the Economic Impact of the Super Bowl on the Victorious City
Previous research has indicated a surprising statistically significant impact on the local economy in the city that wins the Super Bowl. An analysis of personal income growth in victorious Super Bowl cities from 1972-2000 cannot further confirm these results, finding no statistically significant effect on the local economies of these cities. JEL Classification Codes: L83 Sports; Gambling; Recre...
متن کامل